Wallenstam > Umami Park

How do you raise awareness and curiosity around a relatively unknown area that furthermore has a bad reputation? Together with our sister agencies within BB Comm Group we got the assignment from Wallenstam to put Hallonbergen on the map and reach out to many different target groups.

Our work resulted in an integrated project with everything from new communications strategy to concept design, web, social media, PR and event.

The heart in the project was 4 spectacular events that were carried out in Hallonbergen based on the themes of fashion, art, food and music with the star chef Marcus Samuelsson and artist Oskar Linnros as two main acts.